E-book
2009 New Brunswick gambling prevalence study [electronic resource] / prepared by Marketquest Research ; prepared for Department of Health and New Brunswick Lotteries and Gaming Corporation, Government of New Brunswick.
Record details
- Physical Description: 1 electronic text (126 p. in various pagings) : ill., map, digital file.
- Publisher: Fredericton, N.B. : New Brunswick Department of Health, [2010]
Content descriptions
| General Note: | Cover title. Issued as part of the desLibris documents collection. |
| Bibliography, etc. Note: | Includes bibliographical references. |
| Formatted Contents Note: | EXECUTIVE SUMMARY. Study background -- Methodology -- Summary of key findings -- Conclusions. 1.0 INTRODUCTION. 2.0 METHODOLOGY. 2.1 Sample selection -- 2.2 Questionnaire design -- 2.3 Data collection and analysis -- 2.4 This report. 3.0 GAMBLING BEHAVIOR IN NEW BRUNSWICK. 3.1 Prevalence rate: 3.1.1 Prevalence Rates (Provincial and Health Zone); 3.1.2 Trend Analysis; 3.1.3 Provincial Comparisons; 3.1.4 Demographic Profile of Gamblers and Non-Gamblers -- 3.2 Prevalence rates of various gambling activities -- 3.3 Gambling activity profiles: 3.3.1 Profile of Weekly Lottery Ticket Players; 3.3.2 Profile of Daily Lottery Ticket Players; 3.3.3 Profile of Breakopen/Pull Tab/Nevada Strip Players; 3.3.4 Profile of Scratch 'n Win Ticket Players; 3.3.5 Profile of Raffle/Fundraising Ticket Purchasers; 3.3.6 Profile of 50/50 Ticket Purchasers; 3.3.7 Profile of Bingo Players; 3.3.8 Profile of VLT Players; 3.3.9 Profile of Poker Players (Excluding Electronic Poker and Internet Poker); 3.3.10 Profile of Casino Gamblers; 3.3.11 Profile of Internet Gamblers (Including Internet Poker); 3.3.12 Trend Analysis -- 3.4 Time and money spent gambling. 4.0 PROBLEM GAMBLING IN NEW BRUNSWICK. 4.1 Classifying problem gambling -- 4.2 Prevalence rate: 4.2.1 Prevalence Rates (Provincial and Health Zone); 4.2.2 Trend Analysis; 4.2.3 Provincial Comparisons; 4.2.4 Projection to the Adult Population -- 4.3 Profile of gambling subtypes: 4.3.1 Demographic Profile of the Gambling Subtypes; 4.3.2 Gambling Activities Played in the Past 12 Months; 4.3.3 Time and Money Spent Gambling -- 4.4 Reasons for gambling -- 4.5 Self-perception of gambling behavior -- 4.6 Lifetime gambling behavior. 5.0 CORRELATES OF PROBLEM GAMBLING. 5.1 First experiences -- 5.2 Early wins and losses -- 5.3 Gambler's fallacies -- 5.4 Other's gambling activity. 6.0 AWARENESS AND USE OF SUPPORT SERVICES. 6.1 Awareness of gambling support services -- 6.2 Past use of gambling support services. 7.0 AWARENESS OF GAMBLING ISSUES. 8.0 ADVERTISING AWARENESS. 8.1 Unaided awareness -- 8.2 Aided campaign recall. 9.0 PROFILE OF SURVEY RESPONDENTS. 10.0 CONCLUSIONS. 11.0 REFERENCES. APPENDIX A Questionnaire -- APPENDIX B Glossary. |
| System Details Note: | Mode of access: World Wide Web. |
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| Genre: | Electronic books. |
