E-book
Competitive intelligence rescue : getting it right
Record details
- ISBN: 1440851611
- ISBN: 9781440851612
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Physical Description:
1 online resource (x, 177 pages)
remote - Publisher: Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2017]
Content descriptions
| General Note: | Subtitle taken from cover. |
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Preface -- The language of competitive intelligence and of this book -- Diagnostic quizzes and questions -- Do-it-yourself ci -- Creating a new CI function and staffing a new CI team -- Defending against your competitors' intelligence activities -- Adding strategic intelligence to market/tactical intelligence and contracting out for market/tactical intelligence -- Bringing CI inside -- Integrating an acquisition, developing DIY capabilities & adding primary research -- Starting late -- What does this all mean to you? -- Index. |
| Restrictions on Access Note: | NLC staff and students only. |
| Source of Description Note: | Online resource; title from digital title page (viewed on July 21, 2017). |
Search for related items by subject
| Subject: | Business intelligence |
