Influencer : the power to change anything

Patterson, Kerry, 1946- (Added Author).

Summary: "Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social science research, Influencer shares eight powerful principles for changing behaviors -- principles almost anyone can apply to change almost anything." ... From publisher's description

Record details

ISBN: 9780071484992
ISBN: 007148499X
ISBN: 9786611080556
ISBN: 6611080554
ISBN: 9781281080554
ISBN: 1281080551
ISBN: 0071592458
ISBN: 9780071592451
ISBN: 0071592458
ISBN: 9780071592451
Physical Description: 1 online resource
remote
Publisher: New York : McGraw-Hill, 2008.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

You're an influencer -- Find vital behaviors -- Change the way you change minds -- Make the undesirable desirable : personal motivation -- Surpass your limits : personal ability -- Harness peer pressure : social motivation -- Find strength in numbers : social ability -- Design rewards and demand accountability : structural motivation -- Change the environment : structural ability -- Become an influencer.