E-book
The influentials people who influence people
Record details
- ISBN: 0585045097 (electronic bk.)
- ISBN: 9780585045092 (electronic bk.)
- ISBN: 0791421414
- ISBN: 0791421422
- ISBN: 9780791421413 (HC : acid-free)
- ISBN: 9780791421420 (PB : acid-free)
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Physical Description:
electronic resource
remote
1 online resource (xiv, 370 pages). - Publisher: Albany : State University of New York Press, ©1994.
Content descriptions
| General Note: | Multi-User. |
| Bibliography, etc. Note: | Includes bibliographical references (p. 331-357) and indexes. |
| Formatted Contents Note: | Prologue : opinion leaders in the wilderness -- The early studies -- The methods of studying opinion leadership -- Typologies of opinion leaders -- The characteristics of opinion leaders -- Who leads the leaders? -- Opinion leaders in marketing -- Opinion leaders in fashion -- Opinion leaders in politics -- Opinion leaders in family planning Opinion leaders in science -- Opinion leaders in agriculture -- Opinion leaders in health care -- Criticism and modifications -- The influentials : reemergence as opinion leaders? -- The influentials as leaders and agenda-setters. |
| Restrictions on Access Note: | Restrictions unspecified |
| Reproduction Note: | Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. |
| System Details Note: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 |
| Action Note: | digitized 2010 HathiTrust Digital Library committed to preserve |
| Source of Description Note: | Description based on print version record. |
Search for related items by subject
| Subject: | Beïnvloeding Meningen Electronic books Agendavorming Public opinion Public opinion SOCIAL SCIENCE -- General Leiderschap Opinion leadership |
| Genre: | Electronic books. |
