Challenges and opportunities for change in food marketing to children and youth : workshop summary

Breiner, Heather (author.). Parker, Lynn, (author.). Olson, Steve, 1956- (author.). Institute of Medicine (U.S.). Standing Committee on Childhood Obesity Prevention, (issuing body.). New Challenges and Opportunities in Food Marketing to Children and Youth (Workshop) (2012 : Washington, D.C.) (Added Author).

Summary: A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006).

Record details

ISBN: 0309269547
ISBN: 9780309269544
ISBN: 0309269539
ISBN: 9780309269537
Physical Description: 1 online resource (1 PDF file (x, 76 pages)) : illustrations
remote
Publisher: Washington, D.C. : National Academies Press, [2013]

Content descriptions

General Note:	Title from PDF title page.
Bibliography, etc. Note:	Includes bibliographical references.
Formatted Contents Note:	Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions.
Funding Information Note:	This project was supported by Contract/Grant No. 69449 between the National Academy of Sciences and the Robert Wood Johnson Foundation. The views presented in this publication do not necessarily reflect the views of the organizations or agencies that provided support for this project.
Source of Description Note:	Version viewed June 24, 2014.